Home > Services > Search Engine Marketing
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| Search Engine Optimization & Marketing (SEO), (SEM) |
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At Allan Beck Website Design & Internet Marketing, we understand how critical online visibility is for the success of companies in today's business climate. Usage of the internet is expanding at an estimated rate of 100% in every country of the world, and growing by as much as 1,000% in others. With traffic numbers like that, it's hard to argue that your web presence can give you a truely competitive advantage. Hundreds of thousands, even millions, of users each day are looking to find your website because they want to purchase your products and/or services. Are they finding you at the top of the search engine results?
Contrary to what you might think, it is within your control to design a content-rich, authoritative, easily accessible website for search engines like Google, Yahoo! and Bing. The process of Search Engine Optimization: optimizing site design, code, and content so that your website can be found by the automated agents that crawl the internet, that allows you to achieve high placement on search engine results pages for keyword phrases that are relevant to your products and services. This allows qualified traffic to find you, your products and/or services. and millions of daily search users can see your company URL at the top of their search results, and the traffic is highly targeted, as your site is optimized for phrases that will bring ROI.
We can help you leverage the internet and all of it's infinite potential to drive success and keep you ahead of your competition with our Search Engine Optimization.
Our suite of services include:
- Competitive Analysis
- To compete, you have to know who your competition is, and what they are doing on the internet. Many times, your "real world" competition is not the same as your online competition. Our website Analysis and ongoing research of trends helps you stay on top and outpace your competition.
- Website Analysis
- Your website may need work before an SEO campaign can begin. Our team will analyze the structure of the code on your site, directory structure, 404 error pages, content, and much more to make sure that your website is ready to reap the benefits of an extended SEO Campaign.
- Keyword Research & Analysis
- An SEO campaign focused on the wrong or incorrect keywords, or hose keywords that drive rankings but do not bring ROI, is not an effective campaign. Our team will analyze your preferred keywords and strategize on how to rank your website for words that bring qualified traffic, not just a blitz of numbers.
- SEO Startegic Development
- Every single SEO campaign is different; there is no "magic bullet" for fast rankings. We will analyze your website and your competition to best strategize how to bring you qualified traffic. this includes a team of over 150 experts in the field, from copywriters to designers, to coders, to project managers. We use only "white hat" techniques after all, an authoritative website is no good if it's banned from Google!
- Structural Development
- There are many structural components to your website that might affect your positions on the search engines results pages. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders visit your website.
- Code Optimization
- There are many code optimization's that can be affected on a given website, as well. We will make sure that all code is up to current best practices, and will maximize the code on the site so that it gets crawled rapidly, load time is an important factor for the search engines, and they need to be able to find your content too.
- Content Development & Optimization
- Our team of content writers is world class,able to produce targeted content for both big and small companies alike, and for clients in all sorts of business arenas. Our team will optimize existing content, and produce new onsite and offsite content to build your brand and authority on the internet.
- Bench Marking & Monthly Reporting
- Unlike many other SEO companies, We report to our clients twice a month. This ongoing reporting allows you to have total control over your campaign, you'll always be able to see everything that we are doing to increase your rankings.
- Dedicated Account Manager
- One of the most important parts of any successful SEO campaign is communication. When you sign on, you get a dedicated account manager to analyze your website, and the same account manager is then able to meet with you and refine, revise and eventually expand the strategy to meet all of your online business goals.
We realize every business is different, your search engine optimization needs will vary based on your goals, budget and revenue objectives. The initial status of your website is also an important consideration. We customize every single one of our client's campaigns, prioritizing the various factors involved in a campaign for maximum ROI to our clients. There's no one "formula for success", as search engine optimization is a dynamic concept. We will look at your business, your site, and your competition to determine the best plan of action for your success through SEO.
We have a program for every company, be they a small online business or a Fortune 500 corporation. We are personally involved in our clients' successes and at the end of the day; we feel that our SEO campaigns will deliver the rankings that result in returns.
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