Want better results from your Pay Per Click campaigns? Our PPC Management service ensures just that! our certified professionals, with decades of experience, dedication to increase performance and the highest level of client retention in the industry speaks volumes of our thorough command of the paid search realm.
Google, Yahoo, MSN/Bing and other search engine marketing programs offer limitless ways of building, tuning and adjusting your campaigns. Full comprehension of all opportunities and the use of data driven strategies are key to optimal short term and long term performance. Each vertical and engine also have unique characteristics that need to be thoroughly understood and utilized to maximize your advertising investment and company growth. It is our commitment to help you realize the full potential of your online advertising resulting in a feeling of power, control and excitement over your search engine marketing ROI results.
Benefits of Professional Management Includes:
- Certified Account Managers, Available 24/7, to ensure proper campaign strategy and implementation
- Daily optimization & Campaign expansion for continued growth (includes in-depth industry research & Keyword expansion)
- Advanced bidding strategies customized by search engine.
- Professional Ad Copy testing and optimization
- Proper landing page testing & implementation for greater conversions
- Dedicated representatives from each search engine streamline implementation and troubleshooting processes.
| With Allan Beck Website Design & Internet Marketing your PPC campaign includes: |
- Keyword Research A-B Testing
- Competitive Analysis Account Management
- Attractive Ad copy Weekly Reports
- Dayparting Monthly Reports
- Landing Page Consultation Email Support
- Conversion Code Installation Expert Recommendations
- Google Analytics Setup Bid Management
- Click Fraud Detection ROI Calculations
- Pre Qualifying the Visitors Campaign Tweaking
- Ad Optimization Conversion Tracking
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Keywords are structured in the following categories:
- Top Level
- Highest volume, core industry terms. These terms are competitive and expensive, but can generate solid traffic volume & conversion w/proper management and use of other keyword levels.
- Program Level
- Industry specific terms that generally yield the highest conversions.
- "Long-Tail" Level
- These four, five, six keyword phrases and geographically expanded terms yield less searches, but higher conversion rates and cheaper cost per acquisition(CPA)
- Brand Level
- Used to expand overall reach, conversions, and brand awareness.
After Launch: Staying the Course
PPC Management is an ongoing process. After the campaign is launched, it is closely monitored, with all performance data analyzed for the best use of adjustments in continual optimization for long term results. Campaign analysis and management is performed by certified individuals, not a software program that lacks critical understanding of the intricacies of individual markets, seasons, and current events in an ever growing global economy. Your long term success is our long term success in a mutually profitable business relationship founded on trust, honesty, integrity, and a dedication to the growth of each and every individual client. This has set us in the forefront of Paid Search Management firms in the United States.
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